IBM: Connecting with Generation C [INFOGRAPHIC]
We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share...
View ArticleFive Ways to Be a (Social Media) Clutter-Buster
Here’s my conundrum: I’m writing a blog post about rising above social media clutter . . . and the only way you’ll read this is if it rises above your social media clutter. It’s the 80s version of...
View Article2013: Adding Context to Content
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers...
View Article5 Ways to Master your Digital Body Language
A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As...
View ArticleSocial: The Best Cocktail Party Ever
As we all end our holiday run of nights filled with parties and long, lazy days to recover, I must admit there’s a part of me that doesn’t want it to end. Although it can be expensive and exhausting,...
View ArticleThe Art of Storytelling
It doesn’t matter what kind of work you do, the best storytellers are the most successful (tweetable). I’ve been in awe my entire life and followed brands and people who make it look so effortless....
View ArticlePart 1: Bryan Kramer Interviews SAP Global Social Director Todd Wilms
I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. We’ll be posting all 5 parts of the series over the next few weeks, each done with one...
View ArticleFive Rules on How to Speak Human
I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say....
View ArticleBe a Brand of Attraction
The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this,...
View ArticleSocial Intelligence
We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster,...
View ArticleBe Delightfully Disruptive
Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to...
View ArticleToday’s Customer: Choose Your Own Adventure
The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first...
View ArticleSmarter Commerce Starts With Smarter Experiences
Just back from a trip to Nashville at the Smarter Commerce Global Summit. I had the honor to be a part of their VIP influencer program and it left me pondering one thought…it’s the people who make the...
View ArticleSubstance: New Role of the CMO: How Technology and Marketing Work Together
I’m excited to share a new Substance interview as part of the PureMatter Substance Video Interview Series: New Role of the CMO & How Technology and Marketing Work Together. On this episode, I host...
View ArticleThe Age of Context with Robert Scoble
The Age of Context: I’m honored to share this new Substance interview: The Age of Context, an interview with Robert Scoble, Startup Liaison Officer at Rackspace, author, global speaker, and new...
View ArticleStorytelling: Past, Present and Future with Shel Israel
Storytelling: Past, Present & Future In this new Substance interview: Storytelling: Past, Present and Future, I share an intimate conversation with Shel Israel, a global speaker, columnist, and...
View ArticleCreating Magical Moments: The Lost Art of Marketing
I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment – we create a photographed memory the likes of...
View ArticleConnecting with Your Customer featuring @TedRubin
Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of...
View ArticleCrowd Companies with Jeremiah Owyang
In this new Exclusive Substance interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. In this interview, Jeremiah releases for...
View ArticleDefining Social Business with Jonathan Becher, CMO at SAP
In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it...
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